Download PDF How Behavior Spreads: The Science of Complex Contagions

How Behavior Spreads: The Science of Complex Contagions. Damon Centola

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ISBN: 9780691202426 | 312 pages | 8 Mb

• How Behavior Spreads: The Science of Complex Contagions
• Damon Centola
• Page: 312
• Format: pdf, ePub, fb2, mobi
• ISBN: 9780691202426
• Publisher: Princeton University Press

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A new, counterintuitive theory for how social networks influence the spread of behavior New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases be used to improve the spread of beneficial behaviors and innovations? In How Behavior Spreads, Damon Centola presents over a decade of original research examining how changes in societal behavior—in voting, health, technology, and finance—occur and the ways social networks can be used to influence how they propagate. Centola's startling findings show that the same conditions accelerating the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. While it is commonly believed that "weak ties"—long-distance connections linking acquaintances—lead to the quicker spread of behaviors, in fact the exact opposite holds true. Centola demonstrates how the most well-known, intuitive ideas about social networks have caused past diffusion efforts to fail, and how such efforts might succeed in the future. Pioneering the use of Web-based methods to understand how changes in people's social networks alter their behaviors, Centola illustrates the ways in which these insights can be applied to solve countless problems of organizational change, cultural evolution, and social innovation. His findings offer important lessons for public health workers, entrepreneurs, and activists looking to harness networks for social change. Practical and informative, How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world.

How Behavior Spreads: The Science of Complex Contagions
In a new book published by Princeton University Press, Damon Centola explains that contrary to the idea that How Behavior Spreads: The Science of Complex Contagions
Damon Centola, associate professor in the Annenberg School for Communication and Penn Engineering, uses How Behavior Spreads: The Science of Complex Contagions
In How Behavior Spreads, Damon Centola presents over a decade of original research examining how changes in societal behavior--in voting, health, technology,  How Behavior Spreads: The Science of Complex Contagions
As the structure of social networks becomes ever more conductive to simple contagions, complex contagions are likely to become less common in the economy of  How Behavior Spreads: The Science of Complex Contagions
In a new book published by Princeton University Press, Professor Damon Centola explains that contrary to the How Behavior Spreads | Princeton University Press
How Behavior Spreads: The Science of Complex Contagions. Damon Centola. A new, counterintuitive theory for how social networks influence the spread of  How behavior spreads: the science of complex contagions.
Centola, D. (2018). How behavior spreads: the science of complex contagions. Princeton University Press. https:// https://doi.org/10.23943/9781400890095  How Behavior Spreads: The Science of Complex Contagions
How Behavior Spreads: The Science of Complex Contagions. Posted on impact the spread of ideas and behaviors across large populations. How Behavior Spreads: The Science of Complex Contagions
Author Information. How Behavior Spreads: The Science of Complex Contagions Damon Centola Princeton University Press, 2018. 308 pp.

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